Poster and Advert Analysis

1. Main Subject(s)

• status / appearance (age, clothing, style, hair, etc.)
• body language (facial expression, eye contact, activity, pose, etc.)
• photographic coding (framing, lighting, focus, angle, effects, etc.)
• objects and background (motivation, indexical meanings, etc.)

• anchorage

2. Design / Layout

   • use of colour
   • typography (type-size, type-style, font)
   • use of space

   • graphic devices

3. Persuasive Techniques

   • genre conventions
   • star / personality
   • illusions of information ('facts', figures, etc.)
   • figures of speech (puns, personification, alliteration, etc.)
   • expert witnesses
   • scientific jargon
   • conscience (emotional blackmail, lifestyle commitments)
   • advantageous promises (freebies, coupons, lifestyle)
   • rule of three
   • a sense of belonging (identities, class, etc.)
   • promises of pleasure (connotations, etc.)

   • gaining attention (humour, shock, surprise)

4. Audiences

   • demographic profile (age, gender, class, lifestyle, etc.)

Review to conclude.

This analysis sheet by Chantel Evans Mathias was found free at www.englishresources.co.uk
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