A worksheet by Liz Hanton
Your good looking male star has made an album of pop love songs. Where will you place an advertisement for him? What will you write about him? Will you use a photograph of him, another picture or both? Why? Would you use any stereotypes already known about male love singers? For example, would you encourage a 'boy next door' image or a 'one of the lads' image?
You want everyone to know about a new actress and character in a popular TV soap. The character is known to be lively, loud and prone to getting into trouble. What kind of advertising would you use? What images and pictures would you want to be promoted? What words would you use? What would you do to persuade the producers to increase the viewing figures of the programme?
A new male teenage band with a new kind of music want you to promote them. You believe they have the potential to be famous. How would you encourage a magazine to write an article about them? What pictures would you send to the magazine and what words would you use to describe the band? Would you give them a new image? What kind of image? Could you use the idea and success of an 'all boy band' to encourage the magazine to promote the band or, another well known image of a boy band?
A successful model wants to create a new image. What would you suggest? What kind of magazine would you try to get her photograph into? What is the audience of the magazine? What words would you use to describe her? What stereotypes are you playing on or encouraging? For example, are you encouraging people to be as thin or sophisticated as your model?
A young politician wants you to make him as appealing as possible to young people. Considering young people are not well known for voting, how would you make him appealing? What events would you arrange? How would you describe him in your fliers? Would you link him to any other famous people? How? What stereotypes would you be trying to avoid?
You have been given the chance to design the cover of an exercise book for school. You will use it to promote a CD made by a school choir. The choir are sponsored by a well known drink. The songs on the CD are varied and new. The profits of the CD go to charity. How would you describe the CD? How would you describe the choir? What pictures and images would you use? What stereotypes would you be trying to avoid?
This worksheet was found free at www.englishresources.co.uk